Raised by the internet, Iβve somehow managed to make a 15+ year career out of my obsession with it
Iβm an experienced IC, Iβve designed global platforms from 0β1 across London, Lisbon, and Auckland
I thrive with in-house teams tackling meaningful challenges, the kind that fosters deep collaboration and zero ego.
When I join an organisation, I start with a listen and learn tour. No pre-packaged silver bullets; I try to understand the bottlenecks and to rally people to the right problem space.
Screens, journey maps, and AI assisted prototypes is just the surface of design. The rendering of intent. The real work is underneath: asking sharp questions, driving alignment and building systems we shape to help people get their jobs done
When Iβm off the clock
I like to play RPGs, roll out my yoga mat, and hang out with my cats Snickers and Cuzco
My perfect day is waking up on a Greek island, going for a swim, and washing it all down a cheese pie at O hamosβ
Fancy fonts are my Roman Empire.